Street appeal volunteer management that actually works
Co-designed with New Zealand's leading charities to handle the messy, complex reality of nationwide collection campaigns.
Annual Street Appeal 2025
15 March 2025 — Nationwide
1,247
Total Sites
6,892
Volunteers
4,156
Shifts Filled
87%
Coverage
8,000+
Volunteers per campaign
1,000+
Collection sites
$M+
In fundraising we've helped power
5+
Years street appeal expertise
From setup to thank you—streamlined
The complete workflow for running a successful street appeal
Set up locations
Import your collection sites with addresses, shift times, and volunteer requirements.
Open registration
Volunteers browse and book shifts at locations convenient for them.
Monitor & fill gaps
Track coverage in real-time. Regional coordinators fill local gaps.
Campaign day
Send reminders, handle last-minute changes, and support your volunteers.
Report & thank
Analyse performance, thank volunteers, and prepare for next year.
Multi-Location Command Centre
See every site, every shift, at a glance
Running 1,000+ collection sites across the country? Our map-based dashboard shows you exactly where you have coverage and where you need volunteers. Filter by region, date, or shift time to spot gaps before they become problems.
- Interactive map view of all collection sites
- Real-time coverage tracking per location
- Automatic gap detection and alerts
- Bulk location import from spreadsheets
✦ Manage 1,000+ sites nationwide from a single dashboard
Shifts
| Site | Date | Time | Volunteers | ||
|---|---|---|---|---|---|
| Queen Street Mall | 15 Mar | 9:00 AM | 4/6 | ||
| Newmarket Station | 15 Mar | 9:00 AM | 6/6 | ||
| Sylvia Park | 15 Mar | 10:00 AM | 2/4 | ||
| Wellington CBD | 15 Mar | 9:00 AM | 5/6 | ||
| Ponsonby Road | 15 Mar | 11:00 AM | 0/4 |
Regional Coordinator Tools
Empower your local leaders
Give area coordinators their own dashboard showing just their region. They can manage local volunteers, fill last-minute gaps, and communicate with their team—without seeing data they don't need.
- Role-based access by region
- Coordinator-specific dashboards
- Local volunteer management
- Escalation to national team when needed
✦ Decentralise management while keeping central oversight
Queen Street Mall
Flexible Shift Booking
Volunteers choose what works for them
Let volunteers browse available shifts by location, date, and time. They can book, cancel, and rebook without calling you. The system handles waitlists, minimums, and maximums automatically.
- Self-service booking portal
- Automatic waitlist management
- Easy cancellation and rebooking
- Shift swap requests between volunteers
✦ Reduces admin time by letting volunteers self-manage
Choose Your Shift
Annual Street Appeal 2025
Weather & Last-Minute Changes
React instantly when conditions change
When weather hits or conditions change, you need to communicate fast. Send targeted updates to specific regions, shifts, or volunteer groups. Auckland flooding? Notify just Auckland volunteers in seconds.
- Region-specific mass messaging
- Shift-based notifications
- SMS and email options
- Template library for common scenarios
✦ Critical during COVID—enabled real-time traffic light comms
Rain forecast for Northern region tomorrow. Notify affected volunteers?
Recipients
Northern Region (342 volunteers)
Message
Please bring wet weather gear tomorrow...
Returning Volunteer Recognition
Welcome back your loyal supporters
Recognise returning volunteers instantly. The system remembers their history, preferences, and past locations—giving them a streamlined re-registration and showing you who your most committed supporters are.
- Automatic returning volunteer detection
- Streamlined re-registration flow
- Volunteer history and engagement tracking
- Loyalty recognition opportunities
✦ Build long-term relationships with your volunteer community
CBD Central • Morning Shift
confirm-shifts template
2 shifts confirmed
Via magic link
Main Station • Afternoon
Shopping District
Retail Park • 9:00 AM
New volunteer signup
Automated Email Communications
The right message at the right time
Keep volunteers informed without lifting a finger. Automated emails for every stage—welcome messages, shift confirmations, reminders the day before, and thank you notes after. Real-time tracking shows you exactly who's engaged.
- Scheduled reminders before shifts
- Instant booking confirmations
- Open and delivery tracking
- Bounce management and suppressions
✦ 83%+ open rates across all volunteer communications
Email Schedule
Welcome email sent to new volunteers
Confirmation email for selected shifts
First reminder before shift starts
Second reminder before shift starts
20,640
Total sent
84.1%
Open rate
0.3%
Bounce rate
Shift Confirmed
Hi Sarah,
Thanks for signing up to volunteer! Here's what we have you down for:
Saturday 15 March, 2025
9:00am - 12:00pm
CBD Central
Sunday 16 March, 2025
10:00am - 1:00pm
Main Station
Just show up on the day – everything you need will be waiting. We'll send a reminder before each shift.
The Volunteer Team
Salesforce & More Integrations
Your data stays unified
Already using Salesforce? Perfect. Two-way sync means volunteer data flows seamlessly between systems. We also connect with email marketing platforms and other CRMs—bring your existing tools with you.
- Salesforce real-time two-way sync
- Email marketing platform integrations
- Custom field mapping
- Other CRMs available on Partnership plan
✦ Built specifically for Salesforce.org nonprofit implementations
+ Email marketing & other CRMs available
Case Study
How Breast Cancer Foundation NZ manages their Pink Ribbon Street Appeal
When COVID lockdowns threatened their annual appeal, Breast Cancer Foundation NZ used PurposeTech to adapt quickly—sending region-specific communications and managing volunteers across multiple traffic light zones.
8,000+
Volunteers per year
1,000+
Collection sites
5+
Years partnership
Pink Ribbon Street Appeal
Breast Cancer Foundation NZ
Ready to transform your street appeal?
Join Breast Cancer Foundation NZ, Child Cancer Foundation, and other leading charities using PurposeTech.